A good Internet Consultant will be the first to admit that they do not know everything. The internet is changing at such a rapid pace that it is impossible to keep up. A great Internet Consulting Service will know where to find the answers to the questions their customers ask. Some search engines change the way they rank web pages as many as 3 times a week. Most of these changes are very minor and they usually do not affect the major criteria but they are changes none the less.
There are two major ways to put a website in front of customers and both are needed to some extent. I specialize in organic search which is a natural search that will put you at the top of the search engines where most of the searchers concentrate. I believe that I can take any site and put it on top of the search engines using keywords that will bring in traffic. My sites always rank in the top 10 and one of them has been at #1 for 14 months in a category that has over 20 million sites listed. You will always find me listed in the top of all major search engines world wide. Never hire a firm that can not get themselves at the top of the search engines because they probably can't get you there either. Monthly maintenance is always required to get your site to the top and keep you there.
The second way is Pay Per Click Marketing or PPC Advertising. This is where you pay a search engine for every time someone clicks on your ad. This can get expensive with estimates running from $1.43 to $4.51 per valid click depending on what report you read this can get expensive for a small to medium sized business. With only a 3% conversion rate selling a $100 item it will not take long to go broke. Until the industry starts policing itself click fraud will take a large portion of the money allotted for a PPC campaign. One large search engine said that the businesses lost $666 million in 2006 to click fraud and expects that to exceed $1 billion in 2007. Can PPC be saved? Not without accountability from the major players. In any other industry if you ordered a 100 pieces of one item you will expect 100 and if you only received 30 you would want to know where the other 70 are. That is the problem with PPC, no one knows where their advertising dollars go.
Technology is advancing and good internet consultants are finding ways to take advantage of it. Social networking is in its infancy and can only expand. Sites like YouTube can be used to spread the word about your company. Blogs and forums are expanding to the point that it is almost necessary to have one now. As an internet consultant it is my job to use all avenues of advertising to make your business successful. I will work harder than anyone else to expand your business and make you successful. My advertising budget is absolutely zero so if you found this site it ranks in the top 10. That is the only way I know that I can prove to my customers that I can do the job they expect.
Find a good Internet Consulting Service that you can work with and trust. One that will go the extra step that is needed. Give us a call today and lets see if we are a good fit to work together. The future of you company may depend on it. Most of our customers are from Oregon, Washington, Idaho, Utah, Nevada, and California, but we do have clients around the world.